Center for Family Strengthening promotes Erica Ruvalcaba-Heredia to Director of Promotores Collaborative. “We are thrilled with Erica’s accomplishments in driving the growth and success of Promotores Collaborative,” said Lisa Fraser, Executive Director of Center for Family Strengthening. “Her leadership, planning, and execution of “Promotores Collaborative” are having a transformational impact on our Spanish-speaking Community.”

Ruvalcaba-Heredia is a graduate of the University of Santa Barbara and earned her Master’s Degree in Spanish and BA in Spanish and Latino and Iberian Studies. She holds a PhEd in Organizational Leadership from the University of Laverne.

Promotores Collaborative,” of San Luis Obispo County is an emerging prevention and health education model that works for the Latino community with neighbor-to-neighbor outreach activities. This promising and novel program, introduced by Center for Family Strengthening (CFS), is rapidly changing our Spanish-speaking Community from within to achieve greater and greater success. Organized and trained volunteer Latinos within the neighborhood are providing a path for other Latinos in the neighborhood to thrive.

Promotores volunteers reach into the Latino neighborhoods to recruit, organize and train networks of Spanish-speaking volunteers who introduce Latinos to important beneficial services to build healthy communities. Through Promotores, the Latino Community, neighborhood by neighborhood, is learning essential life skills. Promotores provides Latinos access to healthy foods, nutritional education, emotional support, access to mental health resources such as substance abuse and domestic violence programs, medical and dental care access, and programs tailored to child development, effective parenting and education.

About Center for Family Strengthening (formerly SLO-CAP): In 1988 the San Luis Obispo County Board of Supervisors designated Center for Family Strengthening (CFS) as the self-governing entity responsible for local efforts to prevent and respond to child abuse and neglect. Center for Family Strengthening is dedicated to strengthening families through education and advocacy. Center for Family Strengthening partners with family support organizations in SLO County to provide resources to families in need, protect children from abuse and neglect, and ensure that strong families are a community priority. To donate or learn more about Center for Family Strengthening go to or call (805) 543-6216.