Center for Family Strengthening is dedicated to strengthening families through education and advocacy. The center partners with family support organizations in San Luis Obispo County to provide resources to families in need, protect children from abuse and neglect, and ensure that strong families are a community priority.

Helping families thrive.
  • Give Children Affected by Trauma a Chance to Thrive

    Martha's Place Gives Children who Suffer from Prenatal Substance Exposure and Early Childhood Trauma a Chance to Thrive and to Reach their Full Potential. A research study known as the… Read more…

  • Promotores Collaborative Program Successes!

        The County of San Luis Obispo Preventive Health Grant sponsors the professional coordination services required for a high functioning Promotores Collaborative. Center for Family Strengthening (CFS) provides leadership development and… Read more…

  • CFS Promotes Staff Member

    Center for Family Strengthening promotes Erica Ruvalcaba-Heredia to Director of Promotores Collaborative. “We are thrilled with Erica’s accomplishments in driving the growth and success of Promotores Collaborative,” said Lisa Fraser,… Read more…

  • CFS Welcomes New Program Coordinator

    Gwendolyn Garcia has joined Center for Family Strengthening as Program Coordinator for CFS’ major programs: Parent Connection, Kidz Tool Box for personal safety, Promotores Collaborative, Central Coast Breastfeeding Coalition and… Read more…

  • CFS moves to new location

    Center for Family Strengthening has moved its corporate headquarters to 3480 South Higuera, Suite 100, San Luis Obispo. Affiliate agency ALPHA Pregnancy and Parenting Support is also moving its corporate… Read more…

Promotores Collaborative of San Luis Obispo County


805.458.0245  or


With the support of the SLO County CBO/Preventive Health Grant, The San Luis Obispo Promotores Collaborative increased our coordination capacity that helped us grow and serve more Latino families in partnership with other agencies.  Below is a list of our accomplishments this past year. 

  •  Food Bank Coalition of San Luis Obispo County
    The San Luis Obispo County Promotores Collaborative works in collaboration with the Food Bank Coalition of San Luis Obispo County. The USDA Community Food Project Grant trains Promotores to help educate and promote self-sufficiency in meeting food needs and building relationships. Promotores who received training on Nutrition assist with food bank distribution in the northern region of San Luis Obispo County. The main goal is to encourage residents to attend Children’s’ Farmers Market, Family Farmers Markets and neighborhood distribution. Also, the Promotores work with nutrition educators to demonstrate uses of unfamiliar produce and provide recipes cultural appropriate during the Food Bank Distributions.
  • Tri-Counties Regional Center Partnership
    In 2017, the San Luis Obispo County Promotores Collaborative joined Parents Helping Parents to help families improve access to services provided by the Tri-County Regional Center. The Promotores serve as bilingual coaches/mentors trained to help families understand the multiple resources available for their special needs child. This approach increases the families’ confidence and help them feel more in control. The Promotores conduct Home Visits to ensure families are receiving the proper services and are aware of other resources available to their children.
  • CPEHN: California Pan-Ethnic Health Network
    The Promotores Collaborative is working in collaboration with CPEHN and Transitions Mental Health Association of San Luis Obispo to create three community forums for the year of 2017- 2018. Our goal is to reach out the Latino community and offer some alternatives where they can receive professional Mental Health assistance if needed it. We want to increase the awareness of Mental Health and substance use to the Latino community. This will help diminish the stigma and discrimination that its link to Mental Health and substance use. Additionally, Promotores will provide various resources to their community such us the San Luis Obispo Mental Health hotline in Spanish, Transitions Mental Health Association (TMHA) and Parent Coaching from Center for Family Strengthening (CFS).
  • Mental Health Interpretation Project
    The Latino Mental Health Enhancement Collaborative compliments the contract Promotores has with the County of San Luis Obispo Behavioral Health Dept. to provide mental health interpretation for recipients of County Mental Health services. The Promotores assist monolingual families at the Mental Health Clinics in Atascadero, San Luis Obispo and Arroyo Grande.

Con el apoyo del Condado de San Luis Obispo CBO / Preventive Health Grant, la Colaborativa de Promotores de San Luis Obispo aumentó la capacidad de coordinación que nos ayudó a crecer y servir a más familias latinas en asociación con otras agencias. A continuación, hay una lista de nuestros logros el año pasado.

  • Coalición del Banco de Alimentos Food Bank del Condado de San Luis Obispo
    La Colaboración de Promotores del Condado de San Luis Obispo trabaja en colaboración con la Coalición de Bancos de Alimentos del Condado de San Luis Obispo. La Donación del Proyecto de Alimentos Comunitarios del USDA capacita a Promotores para ayudar a educar y promover la autosuficiencia para satisfacer las necesidades alimenticias y establecer relaciones. Los promotores que recibieron capacitación en nutrición ayudan durante la distribución de bancos de alimentos Food Bank en la región norte del condado de San Luis Obispo. El objetivo principal es alentar a los residentes a asistir a las distribuciones de comida estilo Children’s ‘Farmers Market, Family Farmers Markets y la distribución en vecindarios. Además, los Promotores trabajan con educadores de nutrición para demostrar usos de productos desconocidos y proporcionar recetas culturalmente apropiadas durante las distribuciones del Banco de Alimentos.
  • Asociación del Centro Regional de Tres Condados Tri-Counties Regional Center
    En 2017, la Colaborativa de Promotores del Condado de San Luis Obispo se unió a Parents Helping Parents para ayudar a las familias a mejorar el acceso a los servicios provistos por el Centro Regional de los Tres Condados. Los Promotores sirven como entrenadores / mentores bilingües capacitados para ayudar a las familias a comprender los múltiples recursos disponibles para sus hijos con necesidades especiales. Este enfoque aumenta la confianza en las familias y las ayuda a sentirse más en control. Los Promotores realizan visitas a domicilio para garantizar que las familias reciban los servicios adecuados y conozcan otros recursos disponibles para sus hijos.
  • CPEHN: Red de salud panétnica de California
    La Colaborativa de Promotores está trabajando en colaboración con CPEHN y Transitions Mental Health Association de San Luis Obispo para crear tres foros comunitarios para el año 2017-2018. Nuestro objetivo es llegar a la comunidad latina y ofrecer algunas alternativas en las que puedan recibir asesoramiento mental profesional. Asistencia de salud si es necesario. Queremos aumentar y crear conciencia de la salud mental y el uso y abuso de sustancias a la comunidad latina. Esto ayudará a disminuir el estigma y la discriminación que esta relacionada con la salud mental y el uso de sustancias. Además, los Promotores proporcionarán diversos recursos a su comunidad, como la línea directa de Salud Mental San Luis Obispo en español, la Asociación de Salud Mental de Transision (TMHA) y la línea de ayuda para Padres del Centro para Fortalecer Familias (CFS).
  • Proyecto de Interpretación de Salud Mental
    La Colaboración con la Salud Mental Latina ha estado progresando y complementa el contrato que la Colaborativa de Promotores tiene con el Departamento de Salud Conductual del Condado de San Luis Obispo para brindar servicios de interpretación de salud mental a los destinatarios de los servicios de Salud Mental del Condado. Los Promotores ayudan a familias monolingües en las Clínicas de Salud Mental en Atascadero, San Luis Obispo y Arroyo Grande.

MISSION: To build, foster, and support a network of Promotores throughout San Luis Obispo County by providing training, emotional support, and materials  to empower a healthier community. 

VISION: We envision sustainable, diverse, comprehensive and equal access to healthcare and services among all our members of our community.


  • All people have a right to equal access to health services.
  • Healthy communities utilize culturally and linguistically compatible tools, resources, and information to make informed, autonomous decisions about their health and wellness.
  • Linguistic and cultural sensitivity throughout the health care system promote equality among diverse community members. 
  • Empowerment is key to sustainably supporting healthy communities.
  • Collaboration and alliance building are essential in breaking down barriers to healthy living.  

Do you want to partner with the Promotores Collaborative? Contact  the Promotores Collaborative Coordinator at

The goal of the Promotores Collaborative:

To develop a sustainable, diverse, and comprehensive culture that promotes equal access to community resources and services among all members of the Hispanic community in San Luis Obispo County. 

In order to do so, we must ensure that the basic needs of all San Luis Obispo County residents are met.  Access to inclusive and wide-ranging resource options is a fundamental component to sustaining a truly healthy community; without it, we cannot begin to tackle the countless health issues that disproportionately affect the most vulnerable of our community. 

After completing 40 hours of training, the Promotores are provided with the tools needed to work as advocates, change agents, and partners with local agencies for positive change.

Promotores have made a huge difference in our County. They are able to keep the Spanish speaking community engaged and help them find the services they need. They have made us a more united community as well as a community that works for everyone.” ~ Marci Powers, Coordinator, SLO County Anti-Gang Commission


   “Serving all regions of San Luis Obispo County to create a healthier community.”

For more information about the Promotores Collaborative and how to utilize the services provided, please  contact the Promotores Collaborative Coordinator at


The first graduating class of promotores from South San Luis Obispo County in June 2013.




Thank you to our sponsors of the

Promotores Collaborative of San Luis Obispo County:



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