Center for Family Strengthening is dedicated to strengthening families through education and advocacy. The center partners with family support organizations in San Luis Obispo County to provide resources to families in need, protect children from abuse and neglect, and ensure that strong families are a community priority.

Helping families thrive.
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  • CFS Promotes Staff Member

    Center for Family Strengthening promotes Erica Ruvalcaba-Heredia to Director of Promotores Collaborative. “We are thrilled with Erica’s accomplishments in driving the growth and success of Promotores Collaborative,” said Lisa Fraser,… Read more…

  • CFS Welcomes New Program Coordinator

    Gwendolyn Garcia has joined Center for Family Strengthening as Program Coordinator for CFS’ major programs: Parent Connection, Kidz Tool Box for personal safety, Promotores Collaborative, Central Coast Breastfeeding Coalition and… Read more…

  • CFS moves to new location

    Center for Family Strengthening has moved its corporate headquarters to 3480 South Higuera, Suite 100, San Luis Obispo. Affiliate agency ALPHA Pregnancy and Parenting Support is also moving its corporate… Read more…

  • Central Coast Breastfeeding Coalition Symposium

    Renowned Dr. Paula Meier Speaks at Central Coast Breastfeeding Coalition Symposium May 19.   Researcher, Professor, and Author Dr. Paula Meier Ph.D., RN, FAAN speaks on Breastfeeding the Premature Infant: Bridging… Read more…

  • KSBY promotes Kidz Toolbox for Personal Safety

    Every year Center for Family Strengthening instructs over 4,000 Preschool, Kindergarten, 2nd grade and Special Needs students in San Luis Obispo County with the Kidz Toolbox for Personal Safety program. Educating children… Read more…

Erica Ruvalcaba-Heredia – Program Director

Erica Ruvalcaba-Heredia is the Program Director for the Center for Family Strengthening. She oversees the Promotores Collaborative of San Luis Obispo County and Innovative Partnerships, a regional grant funded by the Office of Child Abuse Prevention (OCAP), in partnership with Santa Barbara and Ventura counties. Erica is also a parent educator and mother of three beautiful sons. For twenty-two years she and husband have called the Central Coast home.

For over a decade Erica was a First 5 School Readiness Site Coordinator in Oceano. During this time she worked with families struggling to meet basic needs, obtain health services and navigate the school system. Erica was part of the pilot program for Promotores that started in South County. She has been a fundamental part of the strategic planning, organizing and development of the Promotores educational trainings. Her own personal experience and knowledge of Latino culture helps to bridge gaps, create effective outreach opportunities, and empower the community. Today she works in collaboration with other agencies to ensure children and parents are receiving equal access to healthcare and services/resources needed to live a healthy life.

Erica is a graduate of the University of Santa Barbara and earned her Master’s Degree in Spanish and BA in Spanish and Latino and Iberian Studies. She holds a PhEd in Organizational Leadership from the University of Laverne. She has also taught Spanish classes at Allan Hancock College for more than 13 years. Erica’s passion is to make a positive difference in people’s lives and her authentic leadership is exemplified in this John C. Maxwell quote, “Leadership is not about titles, positions or flowcharts.  It is about one life influencing another.”

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